West Brom Women set for landmark game at The Hawthorns

West Bromwich Albion Women are set to play a landmark league game at The Hawthorns, Sky Sports News understands.

Albion Women earned a hard-fought 1-0 FA Cup fourth-round win over Exeter City last weekend, and can now look forward to a home tie against Championship side Coventry United for a place in the quarter-finals of the competition.

That game will be played on February 27 and will be played at the team’s home stadium for the 2021/22 season at Sutton Coldfield Town.

West Brom host rivals Derby County in the FA Women’s National Premier Division the following Sunday on March 6, with this game under consideration to be staged at The Hawthorns, home of the Baggies.

West Bromwich Albion Women manager / head coach Jenny Sugarman is interviewed at half time during the Sky Bet Championship match between West Bromwich Albion and Queens Park Rangers at The Hawthorns on September 24, 2021 in West Bromwich, England.
Image: Jenny Sugarman was interviewed on The Hawthorns pitch when West Brom played QPR

The game against Derby would see two female head coaches lock horns, with highly-rated pair Sam Griffiths and Jenny Sugarman in charge of Derby and West Brom respectively.

Sky Sports News exclusively revealed in August that UEFA A Licence coach and former Aston Villa assistant Sugarman was going to succeed Louis Sowe as West Brom Women’s boss after Liam Wall’s interim spell in charge.

The town of West Bromwich has a significant South Asian population with over a fifth of residents coming from the community.

Both West Brom and Derby have a South Asian female in their first-team squads, with prolific striker Maz Mahmood a key player for the hosts, and flamboyant winger Kira Rai an important member of the Ewe Rams squad.

Rai has spent over a decade at Derby and is sponsored by official club supporters’ group the Punjabi Rams, who are part of the Fans for Diversity campaign.

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Sky Sports News revealed on Diwali that the Punjabi Rams were stepping in to become shirt-sleeve sponsors for Derby County Women amid the ongoing uncertainty around the football club as a whole.

Given that March 6 is also two days before International Women’s Day, there is a general feeling that this is the ideal opportunity for West Brom to engage more deeply with the local community and promote their women’s team and girls’ football programmes, as well as their revamped vision for the future.

Dave Lawrence took up a full-time role last year as Director of Football at West Brom Women and has gone about trying to improve the player pathway at the club, with a view to also helping the club establish itself in The Championship by the end of the 2024/25 season.

Speaking after his appointment, Lawrence said: „The vision is to produce a team that is capable of, not just moving into the Championship, but being competitive within the Championship.

„I want players that are currently within our Regional Talent Centre or girls’ academy to represent not just our first team but our first team within the Championship – and possibly even the Women’s Super League – and then go on to national honours.“

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‘The aim is to get Albion in the Premier League’

Steve Bruce WBA manager
Image: Steve Bruce has been appointed West Brom manager on an 18-month contract

Following his appointment as Valerian Ismael’s replacement as West Brom manager, Steve Bruce says he has arrived at The Hawthorns with the sole objective of getting the club promoted.

Assistants Stephen Clemence and Steve Agnew, as well as coach Alex Bruce, have joined James Morrison and Gary Walsh as part of Bruce’s West Brom backroom staff.

Bruce said: „I am delighted to have the opportunity to manage a club that has such great history and tradition. It is a club I obviously know well from my time in the Midlands, and I am already relishing the challenge of taking it forward.

„I did not envisage I would return to management this quickly, but once I got the phone call from Ron (Gourlay), I knew I could not resist the challenge of getting this club back to where they want to be.

„I am coming in with one aim and that is to get Albion to the Premier League.“

British South Asians in Football

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